milk bottles

I designed and created milk bottle packaging with inspiration from the color fielding art movement. Includes 1%, 2%, fat free, and whole.

behind the scenes process:

draft1

my first draft.i had an idea of what i wanted but i hadn't wrapped my head around it completely yet.

bottle tops

my goal was to create difference & direction with whole milk being full based on fullness of color. as it gets to skim, there is less color & vibrance

typography process

the sharpness of the letters did not match the overall design & color fielding idea, so i worked on adjusting to create a style with more roundness & flow.

draft1

my first draft.i had an idea of what i wanted but i hadn't wrapped my head around it completely yet.

1/3

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